Mó® Cafetería de Barrio
The Client
mó. is one of the most recognized culinary names in Lima. Located in the heart of Miraflores, it has become one of the most popular places to have brunch in the city. mó. is always exploring new ways to innovate through food, environmental awareness and social harmony.
The Goal
To design the transition from mó. bistró to simply mó.
The Project
We decided to communicate the change beginning with a manifesto. We
wanted our community to know why mó. decided to change and to discover their new mission. We redesigned the brand incorporating a new color palette, typefaces and icons. Working with the client, we decided to keep their original logo and remove ‘bistró’ to maintain brand continuity and create a homier aesthetic.
We also designed and planned a new communication strategy that showcases the brand’s essence and highlights their new look and feel.
