Nats®
The Client
Natalí Holguín, our client, had a clear vision of creating a practical, healthy and fun brand for her secret smooth nut cream recipes.
The Goal
Our goal was to design a joyful and friendly identity, packaging and e-commerce platform that would reflect the natural and organic essence of NATS®.
The Project
What a delight this project is to work on! We began by exploring the idea of a squeezable packaging which then became the base for our graphic identity and tone of voice for the brand. We wanted the packaging to be the most eco-friendly as possible so we opted for a natural paper tape and box that complemented the brand’s organic basis.
For the the web and e-commerce design we aimed for a vintage yet modern Italian aesthetic. We were lucky enough to partner up with The Food Fill (@thefoodfill) to achieve that look enchanting look on the food photography project.
