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Querido Hábito

The Client

Curated second hand clothes online shop that inspires people to think about their habits and how we can help out with the smallest of actions. 

The Goal

From the beginning the mission was to create a modern and positive brand that would stand out for its attention to details and freshness. 

The Project

For the naming we wanted to connect the brand with feeling good while playing with the concept of good habits For the graphic identity we designed a bespoke lettering for the logo to give it a distinctive personality.