Smile Bakers®
The Client
Independent baker Ale Camino came to us with the vision of creating a new branch of their bakery company in Barcelona and we were thrilled to help them bring it to life.
The Goal
Our goal was to create an identity that was loud, memorable and uniquely sweet.
The Project
We knew we wanted to incorporate a smiley face, but we didn’t want it to be just any ordinary one. After some creative brainstorming, we came up with a full-of-sugar smiley that perfectly represents Smile Bakers® originality.
To complement the playful logo, we designed a modern and powerful lettering that captures the brand’s essence. We also developed a bright and eye-catching color palette to add a pop of colour and personality to the eco-friendly packaging.
