Yoyogi®

The Client

YOYOGI® is a new Japanese restaurant based in Lima, Perú. Their plan is simple: delicious and affordable makis and ramen for curious eaters.

The Goal

To create a powerful brand identity inspired by Tokyo’s street food and nightlife style.

The Project

We designed a playful graphic system based on our favorite Japanese references: typography, B movies, Godzilla, chopsticks and neon signs. Working closely with the clients, we created unique food photos, menu illustrations and web icons to bring the brand to life.